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Enter the ‘BIC Flicktacular Contest’ and have your lighter design featured nationally

November 27, 2013   ·   0 Comments

BIC® Pocket Lighters is celebrating 40 years in Canada. To commemorate this milestone, BIC is launching a new website – www.flickyourbic.ca – and encouraging Canadians to enter the “BIC Flicktacular™ Contest” where they can submit original designs for BIC Pocket Lighter wraps.

With almost one-third of lighter customers saying that graphics and colour are somewhat to extremely important when making a purchasing decision, the “BIC Flicktacular Contest” invites Canadians to fire up their creativity and try their hand at inspired designs.

BIC is also introducing eight limited-edition “Flick My BIC” funky designs to mark BIC Pocket Lighter’s 40th birthday.  Representing the carefree style of the ‘70s, look for them where BIC lighters are sold. Other unique wrap designs include hockey team logos, beer brands, and fun, colourful mosaics.

         

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