Modern business strategies for store owners of today

November 27, 2013   ·   0 Comments

Small business owner, Andrea Elmhirst owns Creature Comforts CAN and is taking advantage of new brave business concepts pairing technology with convenience making society reflect on the age old expression, ‘location, location, location’.

Etsy is an online website featuring arts and crafts for sale allowing business owners to take advantage of featuring their products, creating an online store, handling all monetary transactions for a minimal fee per transaction, and lending a professional touch to modern day online shopping.

“This frees up a lot of time,” explained Elmhirst. “It takes a while to set up and get going, but when you are set up, it’s really convenient.”

Elmhirst couldn’t be more right. This store is always open and so it doesn’t matter where the market is, this location is available to everyone, everywhere, all the time. Of course, this also means that many businesses are looking to pursue this route rather than going the traditional route of renting retail space, acquiring insurance, and all the other more than occasionally inconvenient time required factors retail life includes.

Elmhirst will be featuring Creature Comfort Can products of the felted variety (a process of manipulating yarn producing a number of creative results) at the Dufferin County Museum and Archives as she is participating in their10th Annual Holiday Treasures Juried Arts and Crafts Show & Sale running from November 23rd to December 8th.

“I’m very proud to be Canadian so that’s where the ‘CAN’ comes from in the business’ name. I got started about five years ago helping a friend crochet hats and felting. I use very expensive quality Merino wool for the most part and make a variety of products such as hand bags, hats, bangles, and have a variety of felted soaps,” commented Elmhirst. “I make things that give you that warm and fuzzy feeling. My products are handmade with care. A purse can take between 12-15 hours. Felting is an ancient practice, and the end result is that old world high quality feel, made in tradition but modern, practical and long wearing. It’s everyday functioning and of course, it’s pretty!” Elmhirst proudly explains.

Unique to Elmhirst’s line of products are the huge variety of personally designed felted soaps and felted dryer balls which can be thought of Eco Friendly and because Elmhirst’s product lines are vastly one of a kind, a customer can also choose personal contact with the business owner making a special request by appointment.

Visit Dufferin County Museum for a closer look at Creature Comforts Can’s Product line, visit Etsy to peruse Elmhirst’s online store at, or call this wonderfully talented Artisan and entrepreneur at 905 936-3000 for more information.

By Alex Sher




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