Shelburne Beer Store celebrates grand reopening

February 4, 2015 · 0 Comments

It was with great pride and thanks that Beer Store President, Ted Moroz welcomed all in attendance, and it was with great honour Moroz introduced guest speaker MPP Sylvia Jones, during the Beer Store’s Grand Re-Opening Ceremony following many months of renovations and upgrades. Jones offered sincere and heartfelt congratulations to the Beer Store President and staff noting gratitude for their hard work and commitment to the community of Shelburne.
Beer Store’s District Manager Ozzie Ahmed, delivered an impressive speech acknowledging the Beer Store’s successful and historical climb to its present day of highly reputed status, and after spending 30 million dollars in upgrades for its stores, commented, “Any brewer can sell any brand in our stores, we do not sell to minors or those intoxicated as we have an ethical and moral responsibility to maintain at all times. We do it 100%. Most people don’t realize that we follow ‘green’ standards and 92% of what comes back to us is recycled producing over 300 million containers recycled last year alone. Our new renovations included upgrades and we have now added tablets for shopping convenience. We want to make sure your shopping experience is the best it can be. When looking for someone to quote, I often look for people who have made a change in the world or have said something that resonated with me. Today I chose the quote, “Do or do not! There is no TRY!” and aside from the quote being from Yoda, (Star Wars), it explains what we did here, we chose to DO IT!”
An inspirational quote regardless of the source as Beer Store Manager, James Rogers and staff can now share technology with anyone and everyone in Shelburne or passing through Shelburne as they introduce the scan code app to shoppers which is found on the newly installed tablets.
The app brings shoppers to the Beer Store’s website where inventory, selection and quantities are available in addition to discovering and monitoring which brands are on sale. Imagine the convenience of shopping even before arriving at the beer store? Many cannot count the number of times they drove by a beer store on their way home only to discover their local beer store had run out of their favourite brand. Rogers explained the renovations are not just about paint and upgrades, it’s about so much more, commenting, “ It’s great to show the people of Shelburne how we appreciate their business with a re-invention of the Beer Store showing we are growing alongside the growth of Shelburne. We’ve replaced the beer wall with tablets that provide so much more information, such as checking sales, prices and people can check what’s in stock. Of course our staff is still eager to help if anyone has questions.”
And what is the affect of Tim Hortons arrival in the plaza? Rogers was quick to respond, “Since Tim’s there is a lot more traffic. We are both a draw to this plaza and of course it brings more business to Shelburne. We began in 1978 and we’re here to stay!”
That welcome to the Shelburne community is clearly evident in their new slogan for Shelburne. As the Beer Store is re-invented, the Shelburne community is welcome to, “Meet Beer!” and with both great investment and enthusiasm, it appears certain, the Beer Store has found the recipe to a successful longevity.
For more information visit http://www.thebeerstore.ca/, “Meet Beer” in Shelburne located conveniently at hwy #10 & 24, 802 Main St. East, or call 519 925-5321.

By Alex Sher

Photo by Alex Sher
(Group Picture Includes) MPP, Sylvia Jones, Beer Store President Ted Moroz, Beer Store District Manager, Ozzie Ahmed, Beer Store Manager, James Rogers and Staff attended the Beer Store’s Grand Re-opening featuring a re-invented Beer Store on January 30th, introducing Shelburne and surrounding communities to their new slogan and inviting all to come in and “MEET BEER!”